This peaceful creature with a distinctive black and white coat is adored by the world and considered a national treasure in China. The panda also has a special significance for WWF because it has been WWF’s logo since our founding in 1961.
Pandas play a crucial role in the bamboo forests where they roam by spreading seeds and facilitating growth of vegetation. In the Yangtze Basin where pandas live, the forests are home to a stunning array of wildlife such as dwarf blue sheep, multicolored pheasants and other endangered species, including the golden monkey, takin and crested ibis.
The panda’s habitat is at the geographic and economic heart of China, home to millions of people. By making this area more sustainable, we are also helping to increase the quality of life of local populations. Pandas bring huge economic benefits to local communities through ecotourism.
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